Read the text below. Match the headings A–H to the paragraphs 1–7.
Write your answers (A–H) on the answer sheet.
There is one more heading than you need.
The Rise of Social Media
Social media platforms first appeared in the early 2000s. At that time, they were
relatively simple websites where users could create profiles and connect with friends.
Most people used them to share personal updates or photographs. The idea of
communicating instantly with people across the world was still new, and few could
predict how important these platforms would become in everyday life.
2
As internet access became faster and more affordable, the number of users increased
rapidly. Smartphones played a major role in this expansion, allowing people to check
their accounts anywhere and at any time. Within a few years, social media moved from
being a niche activity to something used by millions daily. It quickly became a central
tool for communication.
3
Businesses soon recognised the commercial potential of social media. Companies began
creating official accounts to advertise products and communicate directly with
customers. Marketing strategies changed significantly, as brands could now reach large
audiences at a relatively low cost. Influencers also emerged, promoting products to
followers and shaping consumer behaviour in new ways.
4
However, the rapid growth of social media has not been without problems. Many users
are concerned about how their personal information is collected and stored. Cases of
data misuse have increased public awareness of privacy risks. As a result, governments
and organisations have introduced regulations aimed at protecting users.
5
Another serious issue is the spread of misinformation. News stories and opinions can
travel quickly across platforms, even if they are inaccurate or misleading. This has made
it difficult for users to distinguish between reliable sources and false information.
Experts warn that this problem can influence public opinion and even affect elections.
6
Despite these challenges, social media has created opportunities for positive change.
Communities can organise events, raise money for charities and share educational
resources. During emergencies, platforms have been used to spread important
information quickly. In many ways, social media has strengthened global connections.
7
Looking ahead, experts believe that social media will continue to evolve. New
technologies such as artificial intelligence and virtual reality may change how users
interact online. While it is impossible to predict exactly what the future holds, it is clear
that social media will remain an influential part of modern society.